You can fool all the people all the time if the advertising is right and the budget is big enough

You can fool all the people all the time if the advertising is right and the budget is big enough

Joseph E. Levine was a legendary film producer and distributor known for his larger-than-life personality and his ability to market and promote films in a way that captured the public's attention. Levine was a master of advertising and understood the power of a well-crafted marketing campaign. He famously said, "You can fool all the people all the time if the advertising is right and the budget is big enough," a statement that perfectly encapsulates his approach to promoting films.

Levine's career in the film industry spanned several decades, and he was responsible for bringing many successful and iconic films to the big screen. He had a keen eye for spotting potential hits and knew how to market them to the masses. Levine understood that in order to be successful in the film industry, you needed to not only have a great product but also a strong marketing strategy to ensure that it reached its target audience.

One of Levine's most famous marketing campaigns was for the film "Hercules," which he distributed in the United States in the late 1950s. Levine spent a record-breaking amount of money on advertising and promotion for the film, saturating the market with posters, trailers, and other promotional materials. The campaign was a huge success, and "Hercules" went on to become one of the highest-grossing films of the year.

Levine's approach to marketing was often controversial, as he was not afraid to push the boundaries of what was considered acceptable in advertising. He was known for his bold and sometimes outrageous tactics, but they were always effective in generating buzz and getting people talking about his films.

While Levine's statement about fooling people with the right advertising and a big budget may seem cynical, it also speaks to the power of marketing and the influence it can have on public perception. Levine understood that in order to be successful in the film industry, you needed to be able to capture the public's attention and create a sense of excitement and anticipation around your product.