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Yvon Chouinard Quotes

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You have a whole life in the outdoors, you realize you have a sense of responsibility to protect these wild places  (Yvon Chouinard Quotes) Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there is nothing there. And you could hike to the top from another direction. How you get there is the important part. It’s the same with surfing  (Yvon Chouinard Quotes) We’re a part of nature. As we destroy nature, we destroy ourselves. It’s a selfish thing to want to protect nature  (Yvon Chouinard Quotes) ... it’s always been difficult for us to lead an examined life as a corporation. I’ve always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it’s doing something wrong, stop doing it  (Yvon Chouinard Quotes) The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won’t happen if you compromise away the entire process  (Yvon Chouinard Quotes) Climbing for speed records will probably become more popular, a mania which has just begun. Climbers climb not just to see how fast and efficiently they can do it, but far worse, to see how much faster and more efficiently they are than a party which did the same climb a few days before. The climb becomes secondary, no more important than a racetrack. Man is pitted against man  (Yvon Chouinard Quotes) The hardest thing in the world is to simplify your life; it’s so easy to make it complex  (Yvon Chouinard Quotes) Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf  (Yvon Chouinard Quotes) Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person  (Yvon Chouinard Quotes) Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business  (Yvon Chouinard Quotes) Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil  (Yvon Chouinard Quotes) Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business  (Yvon Chouinard Quotes) Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible  (Yvon Chouinard Quotes) Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again  (Yvon Chouinard Quotes) The solution may be for a lot of the world’s problems is to turn around and take a forward step. You can’t just keep trying to make a flawed system work  (Yvon Chouinard Quotes) The whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain  (Yvon Chouinard Quotes) I wanted to distance myself from those pasty faced corpses in suits I saw in airline magazine ads. If I was going to become a businessman, I was going to do it on my own terms  (Yvon Chouinard Quotes) One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time  (Yvon Chouinard Quotes) The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers  (Yvon Chouinard Quotes) ... it’s the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right  (Yvon Chouinard Quotes) ... there’s no such thing as sustainability. There are just levels of it. It’s a process, not a real goal. All you can do is work toward it. There’s no such thing as any sustainable economy. The only thing I know that’s even close to sustainable economic activity would be organic farming on a very small scale or hunting and gathering on a very small scale. And manufacturing, you end up with way more waste than you end up with finished product. It’s totally unsustainable. It’s just the way it is  (Yvon Chouinard Quotes) I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources  (Yvon Chouinard Quotes) I think risk is important. I don’t care if it’s a great financial risk or a physical risk. You only get out of something what you put into it and the fact that you are willing to risk something means that you are going to get a lot more out of it  (Yvon Chouinard Quotes)
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